Natural Dietary Supplement. Customized formula for growing children. Over 90 percent of American children do not consume enough of some of the nutrients needed for optimal health. A daily multi-vitamin and mineral formula can help children receive the nutrients their diets lack. The Apex Children's Chewable Multivitamin and Mineral Formula is designed specially for children. Does not contain sucrose, starch, salt, milk, animal derivatives or artificial preservatives. Utilizes a natural protective coating. Guaranteed quality. Laboratory tested.